Compelling messages are in high demand, there’s no doubt about that. But competition is fierce. Smartphones, websites, social media and blogs compete for our attention—in addition to traditional media.
Writing shorter, more powerful messages is what it's all about. It's what I teach my students. Things change. I like to change, so I'm having a ball. You never know what technology will serve up next. And that’s pretty cool.
Writing isn't what it used to be.
© 2018 by Christa Gala.